Armani Exchange

We set out to announce the opening of the first exclusive AX store in India. We activated the social handles with a pre-launch campaign to create excitement. As the launch got nearer, we adopted an aggressive media strategy tying up with prominent Instagram influencers to conduct a week long engagement activity. The launch, featuring Sushant Singh Rajput, was broadcasted live on Facebook

ClientArmani ExchangeServicesContent Creation, Influencer Activation, Media Promotions